Expert Insights on Product Roadmaps and Go-to-Market Strategy | Gunjan Paliwal

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Gunjan Paliwal, Senior Product Development and Marketing Manager shares insights on product roadmaps and go-to-market strategies.

Gunjan is an experienced product strategy and growth leader with a history of driving impact in tech and commerce.

Takeaways

• Prioritization is key when adding items to a product roadmap, considering impact and feasibility.
• Balancing strategic work with maintenance is crucial for a healthy product.
• Deep customer understanding is essential for successful go-to-market strategies.
• Market research helps identify unmet needs and white space opportunities.
• Positioning and messaging should be customer-centric and focus on unique value propositions.
• Competitive analysis informs market positioning and identifies opportunities.
• Promotional strategies can include content marketing, social media campaigns, email marketing, and influencer partnerships.
• Product launch requires clear objectives, cross-functional collaboration, and a well-defined plan.
• Success metrics for product launches vary but should align with objectives and include both quantitative and qualitative measures.
• AI, specifically generative AI, can accelerate product development and enhance go-to-market strategies.
• Product managers and marketers should prioritize collaboration, customer-centricity, communication, prioritization, staying nimble, and focusing on outcomes.

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Connect with Gunjan

• Website: https://gunjanpaliwal.medium.com/ 
• LinkedIn: https://www.linkedin.com/in/gunjanpaliwal/ 

Timestamps

00:00 Introduction

02:36 Criteria to add work to a roadmap

04:55 Balancing strategic work and maintenance

08:48 Challenges with managing a roadmap

11:43 Collecting and adding feedback from users and stakeholders to a roadmap

15:58 Key components to a successful go-to-market strategy

19:39 Conducting market research

22:45 Identifying and segmenting your target audience?

26:19 Developing effective product positioning and messaging

28:56 How does competitive analysis inform your GTM strategy

32:24 Tactics for promoting a product

35:48 Measuring the success of a product launch

39:37 Mistakes product managers do when launching products

41:32 The impact of AI on product development

44:11 Advice from Gunjan

Podcast Links

• https://linktr.ee/anhourofinnovation 

Connect with Vit

• Website: https://vitlyoshin.com/contact/ 
• LinkedIn: https://www.linkedin.com/in/vit-lyoshin/ 

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